AI Lead Scoring Engine
Prioritize Hot Leads with AI-Powered Precision
Automatically identify and rank your most promising leads using behavioral data, engagement patterns, and predictive scoring models — all powered by Kriatix’s low-code AI engine.
See AI Lead Scoring Engine In Action
The AI Lead Scoring Engine by Kriatix helps sales and marketing teams focus on high-intent leads.
It analyzes past interactions, campaign activity, and CRM data to assign dynamic lead scores—ensuring your team focuses where conversions are most likely.
Built on Kriatix’s AI-powered workflow platform, it integrates seamlessly with CRMs like Salesforce, HubSpot, and Zoho.
🔹 Optimize conversion by targeting high-intent leads
🔹 Automate lead qualification with AI-driven analytics
🔹 Sync real-time scores with your sales pipeline
What Is the AI Lead Scoring Engine?
The Kriatix AI Lead Scoring Engine helps you understand which leads are actually worth your time. It looks at behavior signals—like how often someone visits your website, what pages they view, whether they open emails, and how they interact with your brand. Then it compares this activity to patterns from your past closed deals. The result is a score that tells your sales team who’s ready for a conversation and who needs more nurturing. What this really means is less chasing dead ends and more focus on leads that are genuinely interested. It sharpens priorities, reduces manual guesswork, and improves conversion outcomes.
Who Is It For?
| Role | How They Benefit |
|---|---|
| Sales Teams | Focus on ready-to-convert leads |
| HR Operation Teams | Monitor satisfaction, usage, and renewal |
| Marketing Teams | Align campaigns with high-scoring audiences |
| RevOps Teams | Automate lead scoring and improve funnel visibility |
| CXOs | Gain clarity on pipeline health and lead quality |
Key Features
- AI Predictive Scoring: Learns from past conversions and updates dynamically
- Custom Rules Engine: Define weights for opens, clicks, or visits
- CRM Integration: Sync with Salesforce, Zoho, and HubSpot
- Behavior Tracking: Real-time data from forms and campaigns
- Low-Code Configurator: Deploy scoring models in minutes
Benefits
- Save time on manual qualification
- Improve win rates with prioritized outreach
- Enable better marketing-sales alignment
- Access transparent scoring dashboards
- Deliver data-backed performance reports to stakeholders
How It Works
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Connect your CRM or upload historical lead data
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Configure scoring rules or use pre-set templates
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Train the AI model using your past deal outcomes
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Automate lead updates and Slack notifications
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Track results and optimize scoring performance
Add-ons & Integrations
- Kriatix CRM App
- Email Outreach Personalizer
- Product analytics: Mixpanel, Google Analytics
- Slack/Teams alerts for hot leads
- REST API & Zapier connectors
Deployment & Access
- Fully responsive for Web and mobile.
- SaaS-based and enterprise-hosted options
- Role-based access for sales, support, and leadership
- Scalable for multi-brand or multi-client environments
What Our Partners Are Saying
Frequently Asked Questions
1. How does the AI Lead Scoring Engine work?
It analyzes lead behavior—website activity, email engagement, form submissions, and past interactions—and compares these patterns to your previous successful conversions. The output is a score that reflects how likely the lead is to move forward.
2. What kind of data does it need?
It can use CRM records, marketing automation data, website analytics, and customer interaction history. The more consistent your data, the more accurate the scoring becomes.
3. Do we need technical expertise to use it?
No. The scoring model is pre-built and customizable. Most teams can deploy and adjust rules without coding.
4. Can it integrate with our existing CRM?
Yes. It works with platforms like Salesforce, Zoho, HubSpot, and others. Scores sync automatically into your pipeline.
5. How does this help the sales team?
It prioritizes who to contact first. Reps spend less time guessing and more time speaking to leads who are actually interested—which improves conversions and shortens sales cycles.
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