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Feedback-to-CRM Sync Tool

Turn Customer Feedback Into Actionable CRM Insights

Connect feedback with CRM data

Sales / Marketing / CRM Category
Kriatix Creator
46 Pages
435 Downloads
English Language

The Feedback-to-CRM Sync Tool by Kriatix automatically captures customer feedback from multiple channels and syncs it directly into your CRM records. From surveys and support tickets to in-app feedback and reviews, this tool ensures every customer voice is connected to sales, support, and account data—helping teams act faster and smarter.

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What Is the Feedback-to-CRM Sync Tool?

The Feedback-to-CRM Sync Tool is a ready-to-use solution that bridges the gap between customer feedback systems and your CRM. It centralizes qualitative and quantitative feedback, links it to the right contacts or accounts, and keeps your CRM continuously updated—without manual data entry.

Who Is It For?

Role How They Benefit
Customer Success Teams Identify churn risks and upsell opportunities
Sales Teams Use feedback signals to personalize follow-ups
Support Teams Track recurring issues at the account level
Product Teams Validate feature requests with real customer data
RevOps Teams Maintain a single source of truth in the CRM

Key Features

  • Automatic feedback capture from surveys, forms, and apps
  • Real-time sync to CRM contacts and accounts
  • Sentiment tagging and feedback categorization
  • Custom fields for feedback type, priority, and source
  • Historical feedback timeline per customer
  • Role-based visibility and access control

Benefits

  • Eliminate manual feedback entry into CRM
  • Connect customer sentiment with revenue data
  • Improve retention with faster issue resolution
  • Enable personalized sales and success outreach
  • Maintain clean, up-to-date CRM records
  • Gain a 360° view of customer experience

How It Works

  • Connect Feedback Sources – Link surveys, forms, or feedback tools
  • Map CRM Fields – Match feedback data to CRM records
  • Auto-Sync Feedback – Push data in real time or on schedule
  • Categorize & Tag – Organize by sentiment, issue type, or urgency
  • Take Action – Trigger tasks, alerts, or workflows from feedback

Add-ons & Integrations

  • CRM platforms (Salesforce, HubSpot, Zoho)
  • Survey tools and in-app feedback widgets
  • Customer support platforms
  • Analytics and reporting dashboards
  • Zapier and webhook-based integrations

Deployment & Access

  • Web-based access for all teams
  • Cloud-hosted or On-Premise deployment
  • Enterprise-grade security and permissions
  • White-labeling available

What Our Partners Are Saying

Frequently Asked Questions

What types of feedback can be synced to the CRM?

You can sync survey responses, in-app feedback, support comments, reviews, and form submissions.

Can feedback be linked to specific accounts or contacts?

Yes, feedback is automatically matched to the correct CRM contact or account.

Does it support real-time syncing?

Yes, feedback can sync instantly or at scheduled intervals.

Can we customize feedback categories and fields?

Absolutely. You can define custom tags, sentiment labels, and CRM fields.

Is the tool suitable for large enterprises?

Yes, it supports high data volumes, advanced permissions, and white-label deployment.

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