AI-Powered Customer Insights & Personalization
Understand, Segment, and Personalize Every Customer Journey
Leverage Kriatix’s AI engine to analyze buying behavior, identify customer segments, and recommend personalized products and offers in real time.
See AI-Powered Customer Insights & Personalization In Action
The AI-Powered Customer Insights & Personalization Workflow helps retailers and D2C brands convert raw customer data into actionable insights. By analyzing purchase patterns, browsing behavior, and transaction history, it builds customer personas and recommends personalized offers across channels.
This ensures higher engagement, retention, and conversion rates through data-driven personalization.
🔹 Unified customer view across touchpoints
🔹 AI-driven product and offer recommendations
🔹 Predictive analytics for churn and reactivation
What Is the AI-Powered Customer Insights & Personalization Workflow?
The AI-Powered Customer Insights & Personalization Workflow turns raw customer data into real-time, actionable intelligence. It analyzes behavior across touchpoints like website activity, app usage, purchase history, support interactions, and campaigns to identify intent, preferences, and patterns. Based on these insights, it automatically personalizes content, offers, recommendations, and journeys for each user.
Who Is It For?
| Role | How They Benefit |
|---|---|
| Marketing Teams | Deliver hyper-personalized campaigns, offers, and messaging |
| Product Teams | Understand user behavior to improve features and user flows |
| Sales Teams | Get deep intent signals to prioritize high-value leads |
| Customer Support | View complete customer context for faster, more relevant support |
| CX Leaders | Build consistent, personalized experiences across the entire journey |
Key Features
- Customer Data Integration Module: Consolidate CRM, POS, and e-commerce data into a single profile.
- AI Recommendation Engine: Suggest personalized products, bundles, or offers.
- Behavioral Analytics Dashboard: Track engagement, purchase frequency, and churn risk.
- Campaign Automation Linker: Auto-trigger personalized emails, SMS, or push notifications.
Benefits
- Increase repeat purchases by up to 30%
- Improve campaign ROI with relevance-driven targeting
- Enhance customer satisfaction and retention
- Enable 1:1 personalization across digital and in-store channels
How It Works
- Connect CRM, POS, and website analytics data.
- Enable AI engine to unify and segment customers
- Configure recommendation logic (based on category, recency, or spend).
- Deploy real-time personalization on website, app, or campaigns.
Add-ons & Integrations
- CRM Tools: Zoho CRM, HubSpot, Salesforce
- Marketing Automation: Klaviyo, MoEngage, Mailchimp
- Analytics: Power BI, Google Analytics
Deployment & Access
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- Cloud-native and on-premise ready for secure enterprise deployment.
- Role-based access ensures the right teams see the right insights.
- Accessible instantly through web dashboards, APIs, and CRM integrations.
What Our Partners Are Saying
Frequently Asked Questions
Does it support omnichannel data?
Yes. It unifies offline and online data for full 360° profiling.
Can it integrate with loyalty programs?
Daily, weekly, or real-time based on data frequency.
How accurate are recommendations?
Models self-learn over time and achieve up to 90% relevance accuracy.
Can it trigger personalized campaigns automatically?
Absolutely — through integration with marketing tools or Kriatix workflow triggers.
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